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Airlite Plastics – Logo
While there may still be a great future in plastics, great design has not been the hallmark of the plastics industry. Airlite Plastics turned to us to bring a bit of style and substance to their look....
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Omaha Public Library – Rebranding
Libraries are just about books, right? Hardly. But that’s the perception Omaha Public Library was facing when they came to us. To demonstrate the range of media, resources and other services the...
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Zip Hinge – Brand Launch
Sometimes, innovation wallows in the gutter. Or, in this case, in a gutter hinge. Webster named, branded and helped launch Zip Hinge. It resonated with test audiences as both an apt description of the...
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Valley Lime – Brand Launch
We doubt many people have ever pined for a good pelletized limestone. But there is no shortage of homeowners who’d love a better lawn. So when the Buss family came to us with their new, pelletized...
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Jones Bros. Cupcakes – Brand Launch
In retrospect, calling a cupcake bakery founded by two male siblings “Jones Bros.” seems rather obvious. But in a category replete with sugar-coated puns, bucking the status quo was a decision worth...
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Little King – Branding
Before Subway, before Blimpie, before Jimmy John’s, there was Little King. A Midwest institution since 1969, Little King’s decades-old brand identity was well past its freshness date. To create a more...
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Energy Studio – Branding
If you specialize in architectural energy modeling, LEED certification and other power-related disciplines involving advanced mathematics, chances are you’re pretty smart. Convincing potential clients...
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Dundee Presbyterian Church – Rebranding
So. How do you update the branding for a church that was founded in 1901 and moved into its current facilities in 1928? As the old joke goes, very carefully. Unsurprisingly located in the historic...
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Nebraska City – Brand Launch
Nebraska City has a lot of things going for it. They’re Nebraska’s oldest town; the home of several apple orchards, vineyards and museums; and the epicenter of Arbor Day. Unfortunately, when it came...
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TBI – Rebranding
Sometimes, you just have to go full rebrand. Such was the case with Telecom Brokerage, Inc., the nation’s foremost, um, telecom brokerage with headquarters in Chicago. Founded in 1991, the company...
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